So you’ve finished your website. Now what? Keep working on it!
It would be nice if you could hit an UPDATE button on your keyboard to keep website content up-to-date. However, the truth is, it takes time and dedication to keep a site fresh and relevant.
It’s like a garden – to keep it looking its best, you have to weed out the bad stuff, prune the good stuff, and sometimes replant. Like a garden, you want to have a good mix of perennials (content that comes back season after season) and annuals (content that needs to be pulled out and replaced each season).
Here are a few simple ways to keep your site weed free and looking its best.
- Don’t publish dates if you don’t need to. Obviously, some content needs dates, but ask yourself if it’s absolutely necessary before adding them. Old dates are a sign of a stale website.
- Along the same line, keep your website’s calendar/upcoming events area current. It doesn’t send a good message when your site has events from three months ago and no future events. If you have newsletter or media release content, make sure to keep it updated on a regular basis. If that proves to be difficult, remove it from the website altogether.
- Add a blog to your website’s homepage and then write a new entry often. This will help keep your site current, and it will also help with search engine visibility.
- Set your personal calendar with a monthly (or weekly, if needed) reminder to review your site’s content and make any needed edits, additions, and deletions. This is also a great time to click on each link within your site. Sometimes links get broken – for whatever reason – and it’s a good practice to proactively fix them.
- Change out photos, graphics, videos, and testimonials frequently. Many times, these are easy changes that can create a fresh look with little time and effort.
- You do not always need to reinvent the wheel. Sometimes it works to repost a piece from the past. For example, reuse seasonal text, graphics, and photos from a previous year.
If you’d like help creating a new website or updating an existing one, contact us today.